Mental Health in Sales: The Issue We Can’t Keep Ignoring
Sales has always been a high-pressure game — targets, KPIs, rejection, and constant scrutiny are just part of the deal. But behind the energy and ambition, a growing number of sales professionals are struggling with something that doesn’t show up on the CRM: their mental health.
And the numbers speak for themselves.
The Mental Health Gap in Sales
Recent studies show a significant mental health crisis in the sales world:
70% of salespeople say they struggle with their mental health — up from 40% just a few years ago.
Over 43% face mental health challenges, more than double the general workforce average.
Sales professionals are 3.5 times more likely to take time off for mental health reasons than employees in other roles.
When you consider the pressures of constant performance tracking, long hours, and regular rejection, it’s no surprise. But what is surprising is how rarely this is talked about — and how few companies are doing anything meaningful to help.
What’s Driving It?
Sales environments are fast-paced and competitive by nature. That’s not inherently bad — but without the right support, it creates a recipe for burnout.
Common contributors include:
Relentless performance pressure
Lack of psychological safety at work
Fear of admitting weakness
A “hustle” culture that discourages switching off
Despite how common these challenges are, only 13% of UK employees feel comfortable talking about mental health issues at work. For salespeople, the fear of being seen as “not cut out for it” often keeps them silent.
It’s Not Just a Personal Problem — It’s a Business One
Poor mental health in sales doesn’t just hurt individuals. It affects retention, performance, and company culture — and the cost is huge.
£51 billion per year is lost by UK employers due to poor mental health through absenteeism, presenteeism, and turnover.
But there’s good news: research shows a £5 return for every £1 spent on mental health interventions in the workplace.
So What Can Be Done?
Improving mental health support in sales doesn’t mean dropping standards or softening expectations. It means building a more sustainable and supportive environment for long-term success.
Here are five practical steps companies can take:
Start the conversation. Make mental health part of your regular dialogue — not something whispered behind closed doors.
Train your managers. Give them the tools to spot burnout and offer real support.
Offer flexible working. Even small changes in schedule or location can make a big difference.
Support with structure. Introduce things like Employee Assistance Programs (EAPs) or access to professional help.
Focus on people, not just performance. Regular check-ins should include how someone’s feeling — not just what’s in their pipeline.
Support If You’re Struggling
If you or someone you know is finding things tough, here are some free and confidential support options:
Mind – Mental health info, guidance, and helplines
Samaritans – Call 116 123 any time for emotional support
CALM (Campaign Against Living Miserably) – Support for anyone struggling with life's pressures
Shout – Text SHOUT to 85258 for 24/7 mental health support
Mental Health UK – Advice, support, and workplace resources
Hub of Hope – Find local mental health services near you